Market & Territory Planning
Understand your markets, customers and opportunities at any geography.
Comprehensive geographic, demographic, economic and environmental data for the United States and Canada.
Bring authoritative US and Canadian data into Power BI with Icon Map Pro and Icon Map Slicer. From national context to neighbourhood insight, combine rich location intelligence with your own business data.
Curated datasets from trusted government and open data sources. All ready to style, filter and bind to your Power BI data.
Country, region, county, local authority, census tract and statistical boundaries.
Example layers
Population counts, age, ethnicity, household composition and census attributes.
Example layers
GDP, employment, wages, industry, businesses and consumer markets.
Example layers
Housing stock, affordability, parcels, building footprints and local planning.
Example layers
Habitats, ecology, soils, climate, air quality, flood and natural risk.
Example layers
Roads, rail, airports, public transport, EV charging and mobility analytics.
Example layers
Healthcare boundaries, public health indicators and care services.
Example layers
Schools, education attainment, electoral districts and public-sector boundaries.
Example layers
Place names, gazetteers, topography, contours and general reference layers.
Example layers
Real-world analyses you can power with North America catalog layers in Power BI.
Understand your markets, customers and opportunities at any geography.
Find the right locations using demographics, economic and infrastructure data.
Assess environmental, health and climate risks to protect people and assets.
Analyse movement patterns and accessibility to services and infrastructure.
Target programs, measure impact and drive better outcomes for communities.